
Selection Bias: Why Your Survey Respondents Don't Represent Your Market
Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong?...
Tag: Research Bias

Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong?...

Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the things that didn't. It makes success look simple and failure invisibl...