Articles & Insights

Tag: Strategy & Decision Making

The bottleneck has moved. And nobody's talking about the real solution....

Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...

Synthetic market research is a rapidly growing field that makes it very easy for individuals to perform accurate market ...

Synthetic market research turns “weeks of waiting” into “minutes of learning” by letting teams explore reactions, trade-...

Synthetic market research is the practice of running research workflows - concept tests, message tests, pricing experime...

Synthetic market research is a new way to answer an old question: ...

When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software p...