Question 1

When should I research during product development?

Accepted Answer

Research is valuable throughout: discovery research before building, concept validation before committing resources, and user testing before launch. Early research prevents costly pivots.

Question 2

How do I validate product concepts?

Accepted Answer

Effective validation tests concepts with target consumers, exploring appeal, comprehension, purchase intent, and comparison to alternatives. Synthetic research enables rapid iteration.

Question 3

Should I validate trends before acting on them?

Accepted Answer

Yes. Not every trend suits every product or audience. Validate trends against your specific target consumers before investing development resources.

Question 4

How does research reduce product development risk?

Accepted Answer

Research identifies potential issues early, validates assumptions before costly development, and ensures products address real consumer needs rather than team assumptions.

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