We Asked a Synthetic Persona Where She Shops. Then We Checked Google Maps.
There is a standard party trick in the synthetic research industry. You show someone an AI persona. You ask it a questio...
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Tag: Synthetic Research
The Stanford Paper That Created AI People
In April 2023, a research team at Stanford University published a paper that, by the standards of academic computer scie...
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AI Consumer Panels: The 2026 Buyer's Guide
Somewhere in a boardroom this morning, a brand director is presenting consumer research that took eight weeks and cost $...
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Synthetic Research Platforms: The 2026 Market Map
The global market research industry is worth $140 billion a year. That is, to use the technical term, a lot of money bei...
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Generative Agents for Market Research: A Guide
In April 2023, a group of Stanford researchers published a paper that placed 25 AI agents in a virtual town and watched ...
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Simile AI Pricing: What Does It Cost in 2026?
If you've searched "Simile AI pricing" and landed here, I'll save you some time: Simile doesn't publish its prices. Ther...
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Top 5 Simile Alternatives for Synthetic Research
Simile's $100 million funding announcement on 12th February 2026 put synthetic market research squarely on the radar of ...
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Simile vs Ditto: AI Research Platforms Compared
Two platforms. Both claim to simulate human behaviour. Both promise to replace traditional focus groups with AI-generate...
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Simile AI Review 2026: What You Need to Know
One hundred million dollars. That's what it costs, apparently, to turn a Stanford research paper into a product that pre...
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User Segmentation: Finding Real Market Segments
Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...
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Discovery Research: Understanding Problems Deeply
Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...
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Product Validation with Ditto: Find the Flaws That Kill Products
In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...
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Problem Framing via Ditto: The PM Skill That Separates Winners
Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...
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How to Start a Successful Startup with Claude Code and Ditto
Most startups fail not because the founders couldn't build the product, but because they built the ...
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Ethical Market Research on Teenagers: The Synthetic Solution
There is a peculiar tension at the heart of modern marketing. Teenagers represent one of the most valuable consumer demo...
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How AI Is Transforming Market Research: What Actually Matters
The market research industry is experiencing its most significant transformation since the shift from phone surveys to o...
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