What drives personal care purchases?

Key drivers include ingredient quality, brand trust, specific benefit claims, and increasingly, sustainability and ethical considerations.

How do consumers evaluate clean beauty?

Clean beauty claims require ingredient transparency and education. Consumers want to understand what's included and excluded, not just marketing labels.

Do single-ingredient products perform better?

Single-ingredient heroes simplify decision-making and build trust through transparency. They work well in categories where ingredient confusion exists.

How can I research personal care preferences?

Synthetic panels can test product concepts, evaluate packaging and claims, and understand category-specific purchase drivers and barriers.

Research Studies

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Personal Care Research

Personal care is deeply personal. These studies explore how consumers choose beauty, skincare, and hygiene products, from ingredient transparency to brand positioning.

Discover why clean beauty claims require ingredient education, how single-ingredient heroes simplify decisions, and what actually drives floss and pick purchases.

What You'll Discover

Beauty and skincare purchase decision drivers
Clean beauty and ingredient transparency
Personal hygiene product preferences
Category-specific personal care insights

Explore what drives consumer decisions in personal care categories.

Research Studies

Personal Care Research

Every Man Jack: Natural Grooming in the US Market

Bulldog Skincare: UK Consumer Perceptions of Natural Men's Grooming

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