Tag: Skincare
Skincare sits at the intersection of science, aspiration, and self-care. These studies explore how consumers navigate ingredient claims, evaluate efficacy, and build trust with skincare brands.
From sustainable skincare to biotech ingredients, understand the gap between marketing claims and consumer perception, and what actually builds lasting brand loyalty.
What You'll Discover
Explore what drives skincare purchases and brand loyalty.
FAQ
What drives skincare purchase decisions?
Key factors include perceived efficacy, ingredient understanding, brand trust, social proof, and increasingly, sustainability credentials. Price matters less than perceived value.
Do consumers trust skincare ingredient claims?
Trust varies by claim type. Consumers increasingly demand proof over promises. Biotech and 'superfood' claims require education; vague wellness language generates scepticism.
How important is sustainability in skincare?
Sustainability influences purchase decisions but rarely overcomes efficacy concerns. Consumers want products that work AND are sustainable, not trade-offs between the two.
Does social media influence skincare purchases?
Significantly, but with nuance. Instagram presence builds awareness but can create trust gaps if product reality doesn't match curated imagery. Authenticity matters more than polish.
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