Does "Heirloom" Still Mean Anything on Snack Bags?
"Your favourite childhood snacks made better." It is the kind of tagline that either makes you reach for your wallet or roll your eyes. I ran a study with six American consumers to find out ...
Research Studies
Tag: Snacks
Snack Food Research Studies
Snacking has become a meal occasion of its own, with consumers seeking everything from indulgent treats to functional nutrition. Ditto's Snack research reveals what drives snack choices across occasions and how better-for-you positioning competes with indulgence.
These studies cover salty snacks, sweet snacks, protein bars, better-for-you alternatives, and emerging snack categories. Each study explores snacking occasions, flavour preferences, health considerations, and the trade-offs consumers make in this impulse-driven category.
What You'll Discover
- Snacking occasions and what drives choice at each moment
- Better-for-you vs indulgent positioning effectiveness
- Flavour innovation and consumer taste preferences
- Pack size, pricing, and impulse purchase dynamics
Explore our snack studies below, or book a demo to research your snack brand.
Why Allergen-Free Snacks Have a Taste Problem
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Grain-Free Tortillas: Why Texture Beats Heritage Stories
Grain-free tortillas are having a moment. Almond flour, cassava, cauliflower - the gluten-free and paleo communities have created real demand for alternatives to traditional corn and flour t...
Protein Bars: Ditch the Cheeky Taglines, Lead with Macros
I've been a protein bar person for years. They live in my gym bag, my car's center console, my desk drawer at work, and my kitchen pantry. Protein bars are my insurance policy against hunger...
KIND Snacks: Whole Nuts Signal Trust, But Check the Back Label
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...
Protein Bars: Macros Beat Marketing Badges
GoMacro has built a brand on certifications - organic, vegan, non-GMO, gluten-free, kosher, the works. Plus a heartwarming mother-daughter founder story and "cleaner" positioning. The packag...