What drives e-commerce purchase decisions?

Key drivers include pricing transparency, delivery options, product information quality, and trust signals like reviews and return policies.

How do consumers choose e-commerce platforms?

Platform choice depends on product selection, pricing, delivery speed, user experience, and established trust from previous purchases.

What do consumers expect from online retail?

Consumers expect transparent pricing, accurate product information, reliable delivery, and easy returns. Friction in any area reduces conversion.

How can I research e-commerce behaviour?

Synthetic panels can evaluate platform preferences, test checkout experiences, and understand category-specific online shopping dynamics.

Research Studies

Tag: E-commerce

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E-commerce Research

E-commerce has transformed how consumers shop. These studies explore online purchase behaviour, platform preferences, and what drives conversion in digital retail environments.

From Instacart user expectations to Canadian rental furniture preferences, understand how consumers navigate online shopping decisions and what they expect from digital retail experiences.

What You'll Discover