Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Research Studies
Tag: Plant-Based
Plant-Based Food Research Studies
The plant-based category has evolved beyond vegans to mainstream flexitarians seeking to reduce animal product consumption. Ditto's Plant-Based research reveals what actually drives trial, repeat purchase, and the barriers that prevent broader adoption.
These studies cover meat alternatives, dairy-free products, plant-based proteins, and the flexitarian consumer mindset. Each study explores the motivations, taste expectations, and trade-offs that define purchase behaviour in this evolving category.
What You'll Discover
- What motivates consumers to try plant-based products
- Taste and texture expectations vs product reality
- Price sensitivity and willingness to pay premiums
- Barriers to trial and repeat purchase in plant-based
Explore our plant-based studies below, or book a demo to research your category.
Why Clean Labels Don't Sell Protein Bars Anymore
The protein bar aisle is a battlefield. Every brand claims to be clean, plant-based, and good for you. So what actually cuts through?...
What Would Actually Get Meat-Eaters to Try Plant-Based?
I eat meat. Most of my friends eat meat. And I've watched the plant-based category pour billions of dollars into convincing people like us to switch - bold packaging redesigns, celebrity ath...
Plant Milk: Protein Is a Tiebreaker, Not a Driver
Plant milk has completely taken over the dairy alternative aisle - and increasingly the regular milk section too. Walk into any grocery store and you'll find oat, almond, soy, coconut, cashe...
Beyond Meat: Crumbles Win, Patties Disappoint
I've been tracking plant-based meat for years now - the early hype cycle, the IPO mania, the pandemic surge, and now the inevitable reality check. Beyond Meat went from being the most exciti...