Do Sustainability Claims Sell Coconut Oil?
Here is something that has been bugging me lately: brands keep plastering "sustainable" and "supports small farmers" on their jars, but does anyone actually believe them? I ran a study with ...
Research Studies
Tag: Clean Label
Clean Label Research Studies
Clean label has evolved from a trend to a baseline expectation for many consumers. Ditto's Clean Label research reveals which ingredients consumers actively avoid, how they interpret labels, and what 'clean' actually means to different demographics.
These studies explore ingredient transparency, natural and organic claims, additive avoidance, and the hierarchy of concerns that drive clean label purchase behaviour. Each study provides specific insights on ingredient perception and label communication.
What You'll Discover
- Which ingredients consumers actively avoid and why
- How 'clean label' is interpreted across demographics
- The hierarchy of ingredient concerns by category
- Certification and claim effectiveness on clean label perception
Explore our clean label studies below, or book a demo to research your ingredient story.
Why Eco-Friendly Claims Don't Work Anymore
Every brand claims to be green now. The problem is, consumers have noticed....
Why Allergen-Free Snacks Have a Taste Problem
Here's something that's been on my mind: nut-free doesn't have to mean taste-free. But try telling that to a shelf full of crumbly seed bars that taste like compressed birdseed....
Grain-Free Tortillas: Why Texture Beats Heritage Stories
Grain-free tortillas are having a moment. Almond flour, cassava, cauliflower - the gluten-free and paleo communities have created real demand for alternatives to traditional corn and flour t...
KIND Snacks: Whole Nuts Signal Trust, But Check the Back Label
KIND built a brand on visible whole nuts and values-based messaging. "Do the kind thing." The clear wrapper shows you exactly what you're getting: almonds, peanuts, whole ingredients you can...