Research Studies

Tag: Pet Food

Pet Food Consumer Research

Pet parents increasingly treat their animals as family members, and their food choices reflect that. These studies explore the psychology behind premium pet food purchases, subscription models, and ingredient preferences.

From fresh food subscriptions to grain-free debates, understand what actually drives pet food purchasing decisions and brand loyalty in this emotionally-driven category.

What You'll Discover

Premium pet food purchase drivers
Pet food subscription model insights
Ingredient transparency and trust factors
Pet parent segmentation and behaviour

Discover what pet parents actually want from pet food brands.

FAQ

What drives premium pet food purchases?

Key drivers include perceived health benefits, ingredient quality, brand trust, and the emotional desire to provide the best for pets. Price sensitivity is lower than in human food categories.

Do pet food subscriptions work?

Subscription models face challenges including delivery timing mismatches, portion flexibility issues, and the desire to vary pet diets. Convenience alone isn't enough to retain subscribers.

How important are ingredients in pet food?

Ingredient transparency is increasingly important. Pet parents want to understand what's in their pet's food, with particular focus on protein sources, fillers, and artificial additives.

How can I research pet food preferences?

Synthetic panels with pet owner filters can test product concepts, evaluate packaging claims, and understand the emotional and practical factors driving pet food purchase decisions.