Cash Advance Apps: Payday Loans With Prettier Icons?
Every single participant in this study said the same thing. I did not expect that level of consensus....
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Tag: User Research
User Research Studies
User research bridges the gap between what teams assume and what users actually experience. These studies explore behaviour, mental models, and decision-making processes that shape product success.
From dating app messaging preferences to cash advance app perceptions, understand the user perspective that transforms good intentions into products people actually use.
What You'll Discover
- User behaviour and mental model studies
- Decision-making process mapping
- User need identification and validation
- Persona development and refinement
Understand your users deeply and build products they actually want.
FAQ
What is user research?
User research systematically explores how people interact with products, what they need, and why they behave as they do. It informs design decisions with evidence rather than assumptions.
How is user research different from market research?
User research focuses on interaction, behaviour, and experience with specific products, while market research often addresses broader market dynamics and competitive positioning.
What methods work for user research?
Effective methods include interviews, usability testing, surveys, analytics analysis, and increasingly, synthetic research for rapid iteration and scale. Method choice depends on research questions.
When should I conduct user research?
User research is valuable throughout product development: discovery research before building, evaluative research during development, and continuous research post-launch to inform iteration.
Why "95% Accurate" Price Predictions Reduce Trust
"95% accurate." It is a bold claim for any prediction system. For a travel booking app promising to tell you when to buy flights, it is either a powerful trust signal or a red flag. I ran a ...
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Why Rideshare Memberships Struggle to Find Subscribers
Ask anyone which rideshare app they use and you will get a shrug: "Whichever is cheaper or faster." That is the reality Lyft faces. No loyalty, constant comparison shopping, and a membership...
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Do UK Consumers Trust Gambling Operators?
The UK gambling industry faces a credibility crisis. Regulators are tightening rules, newspapers are publishing harm stories, and operators are scrambling to demonstrate they care about play...
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Why HR Teams Distrust Background Check Speed Claims
Something keeps coming up in conversations with HR teams: background checks are broken. Not broken in some abstract, theoretical way. Broken in the very practical sense of costing time, cand...
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What Singles Really Think About Dating App Messaging
Dating app messaging has a credibility problem. Every app claims to be 'different.' But what do singles actually think? I asked 6 Americans about app design, prompts, and what would make the...
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