NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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Tag: Campaign Messaging
Campaign Messaging Research
The right message wins elections. The wrong message wastes millions. These studies test real campaign messages against synthetic voter panels to reveal what language resonates, what falls flat, and what backfires.
From policy framing to attack ads, each study shows how voters actually respond, not how consultants think they'll respond. You'll find verbatim reactions, emotional triggers, and the specific words that move persuadable voters.
What You'll Discover
- Which message frames resonate with different voter segments
- How to talk about policy without losing persuadables
- What language triggers backlash vs builds support
- How negative messaging affects different voter types
Explore messaging research below, or test your own campaign messages with Ditto.
MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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GOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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What Actually Gets Voters to Volunteer: Door-Knocking Study
Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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Arizona 2026: Andy Biggs and the Swing Voter Problem
Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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Texas 2026: What GOP Voters Actually Want in Their Senate Primary
Texas Republicans are heading into 2026 with a primary that could reshape the state's political identity. John Cornyn, the veteran senator seeking reelection, faces a challenge from Ken Paxt...
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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