Tag: Product Research
Before you build it, understand if consumers want it. These studies explore product concepts, features, and innovations through the lens of real consumer perspectives.
From early-stage concept testing to product refinement research, each study demonstrates how synthetic consumer panels can de-risk innovation and guide product development decisions.
What You'll Discover
See how brands use product research below, or test your own concepts with Ditto.
Here's something that's been rattling around in my head: Turo has been around for over a decade now, positioning itself as the 'Airbnb for cars'. The concept is dead simple. Instead of queue...
Here's something that's been nagging at me. Grocery delivery apps have been around for years now, and yet every time I use one, I find myself doing mental maths right until the final checkou...
Here is something that has been bugging me about B2B fintech....
Right, so. I asked 6 UK business professionals about payment platforms and ...
Here's something I've been curious about for a while: organic veg box subscriptions. The promise is lovely. Fresh, seasonal produce, delivered to your door, supporting local farms. But here'...