Research Studies

Tag: Senate

Senate Race Research

Senate races shape national policy for six-year terms. These studies explore how voters in key states perceive candidates, evaluate messaging, and make decisions that determine control of the upper chamber.

From New Hampshire independents to Minnesota suburbanites, understand the specific concerns, language, and priorities that resonate with voters in competitive Senate contests.

What You'll Discover

State-specific voter sentiment analysis
Senate candidate messaging effectiveness
Key issue polling and prioritisation
Swing voter decision-making insights

Discover what Senate voters actually care about in key races.

FAQ

How do voters evaluate Senate candidates?

Voters assess Senate candidates on issue alignment, perceived effectiveness, authenticity, and party affiliation. Local relevance and constituent responsiveness often matter more than national profile.

What issues drive Senate races?

Key issues vary by state but commonly include economic concerns, healthcare, and local priorities. National issues matter less than how candidates connect them to state-specific impacts.

How important is messaging in Senate races?

Messaging is critical. Voters respond to concrete examples over abstract claims, and authentic language over political jargon. Testing messaging with state-specific audiences reveals what actually resonates.

How can campaigns use voter research?

Effective campaigns use research to identify persuadable voters, refine messaging, anticipate opponent attacks, and allocate resources. Rapid synthetic research enables real-time message testing.