What drives health and wellness purchases?

Health and wellness purchases are driven by functional benefits, ingredient transparency, health claims credibility, and alignment with consumer lifestyle and values.

How important are certifications in this category?

Certifications like organic, non-GMO, and third-party tested significantly influence purchase in health and wellness, though their importance varies by demographic and subcategory.

What health claims resonate with consumers?

Claims around energy, gut health, immunity, protein content, and clean ingredients tend to resonate strongly, though effectiveness varies by target demographic and product type.

How price sensitive are wellness consumers?

Health and wellness consumers often pay premiums for perceived quality and efficacy, but price sensitivity increases for everyday consumption items vs occasional use products.

Research Studies

Tag: Health & Wellness

← Back to Research Studies

Health & Wellness Research Studies

The health and wellness category is driven by consumers seeking functional benefits, clean ingredients, and products that fit their lifestyle. Ditto's Health & Wellness research reveals what actually motivates these purchase decisions and which claims resonate.

These studies cover functional foods, supplements, better-for-you snacks, clean label products, and wellness beverages. Each study explores the specific health claims, ingredients, and positioning that drive consumer preference in this premium category.

What You'll Discover