Corporate Wallpaper: Why Workplace Mental Health Apps Fail
"If it is just pastel mindfulness wallpapering over workload problems, save the budget."...
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Tag: Product Research
Product Research Studies
Before you build it, understand if consumers want it. These studies explore product concepts, features, and innovations through the lens of real consumer perspectives.
From early-stage concept testing to product refinement research, each study demonstrates how synthetic consumer panels can de-risk innovation and guide product development decisions.
What You'll Discover
- Early-stage concept testing before significant investment
- Feature prioritisation based on consumer preferences
- Product-market fit validation for new innovations
- Competitive positioning for product launches
See how brands use product research below, or test your own concepts with Ditto.
EA's $70 Problem: Why Gamers Skip 2-3 Years Between Purchases
A casino in a jersey. That is how one participant described EA's Ultimate Team mode. Another called it "paying for air." A third said the annual release cycle felt like "a database patch" at...
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Why Canadians Won't Pay for Skip+: A Study in Subscription Fatigue
Canadian winters are brutal. Minus 19 degrees, icy sidewalks, snow piling up. The perfect conditions for food delivery, right?...
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Cash Advance Apps: Payday Loans With Prettier Icons?
Every single participant in this study said the same thing. I did not expect that level of consensus....
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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AI as Productivity Assistant, Not Creative Authority
"Eye roll" was the most common reaction when I mentioned AI video editing to content creators. But when I dug deeper, the picture became more nuanced: pragmatic openness to AI for mechanical...
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Why Trust Beats Features in All-in-One Finance
Trust, not features, is the gate to adoption. That was the unanimous verdict when I ran a study with six American consumers to test their reactions to Upgrade's all-in-one personal finance p...
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Revolut Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Revolut digital banking. Key findings: all-in-one positioning feels overwhelming, crypto features create distrust, users...
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Preply Customer Perception Study
A Ditto synthetic research study exploring UK consumer perceptions of Preply online language tutoring. Key findings: price per hour is the main barrier, flexibility matters most, human eleme...
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Peloton Customer Perception Study
A Ditto synthetic research study exploring US consumer perceptions of Peloton connected fitness equipment. Key findings: price anxiety (feels like a car payment), space concerns for smaller ...
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Hippo Customer Perception Study
A Ditto synthetic research study exploring US homeowner perceptions of Hippo digital insurance. Key findings: quick-quote promises trigger skepticism, multi-carrier comparison creates lead a...
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What Singles Really Think About Dating App Messaging
Dating app messaging has a credibility problem. Every app claims to be 'different.' But what do singles actually think? I asked 6 Americans about app design, prompts, and what would make the...
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What Americans Really Think About AI-Powered Grocery Delivery
AI-powered grocery delivery is having a moment. But do consumers actually want an algorithm choosing their food? I asked 6 Americans to find out. And honestly? The responses were FIERCE inte...
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What Americans Really Think About All-in-One Finance Apps
I wanted to understand how Americans feel about all-in-one finance apps - the ones that promise banking, investing, credit building, and cash advances in a single place. So I asked 6 US cons...
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What UK Professionals Really Think About Expense Management Tools
Right, here's the thing. I got curious about how UK professionals really feel about expense management, so I ran a quick study with 6 people from different industries. And honestly? Some of ...
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