What Supplement Buyers Actually Care About
The supplement aisle is a confidence game. Every tub screams ...
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Tag: CPG Brand Research
CPG Brand Research Studies
Consumer packaged goods brands compete on shelf space, mindshare, and loyalty. Ditto's CPG Brand Research uses synthetic consumer panels to uncover how shoppers actually perceive brands, what drives trial and repeat purchase, and where competitive opportunities exist.
These studies cover the full spectrum of CPG categories from food and beverage to personal care and household products. Each study provides brand-specific insights, category dynamics, and competitive positioning analysis with verbatim consumer quotes.
What You'll Discover
- How consumers perceive your brand vs competitors in the category
- Purchase drivers, barriers to trial, and loyalty factors
- Category trends and white space opportunities
- Pricing, packaging, and messaging effectiveness
Explore our CPG brand studies below, or book a demo to research your own brand.
What Canadian Shoppers Want From Natural Grocery
I asked 10 Canadian consumers a simple question: ...
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The Kitchn Home Cook Study
What do consumers really think when they see The Kitchn? I ran a study to find out....
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Pabst Brewing Consumer Study
The same pattern keeps emerging in consumer research. Pabst Brewing Company is no exception....
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Branch Basics Consumer Study
Six consumers. Three questions. One clear pattern emerged about Branch Basics....
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Delicato Family Wines Consumer Study
Six consumers. Three questions. One clear pattern emerged about Delicato Family Wines....
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WhistlePig Whiskey Consumer Study
What do consumers really think when they see WhistlePig Whiskey? I ran a study to find out....
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Four Sigmatic Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Fentimans Consumer Study
Sometimes the research confirms what you expect. Sometimes it surprises you. This was the latter....
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Rude Health Consumer Study
What do consumers really think when they see Rude Health? I ran a study to find out....
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Champion Petfoods Consumer Study
The same pattern keeps emerging in consumer research. Champion Petfoods is no exception....
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Everyday Wine Consumer Study - The Wine Group
Six consumers. Three questions. One clear pattern emerged about The Wine Group....
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Wine Portfolio Consumer Study - E. & J. Gallo
Every brand thinks they know their customers. I asked real consumers about E. & J. Gallo to test that assumption....
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Sustainable Skincare Consumer Study - UpCircle
What do consumers really think when they see UpCircle? I ran a study to find out....
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Plant-Based Snack Consumer Study - Hippeas
Six consumers. Three questions. One clear pattern emerged about Hippeas....
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Premium Beer Brand Perception Study - Heineken
Every brand thinks they know their customers. I asked real consumers about Heineken to test that assumption....
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Canadian Craft Pilsner Consumer Study - Steam Whistle
What do consumers really think when they see Steam Whistle? I ran a study to find out....
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