Articles & Insights

Tag: Product Marketing

Expert networks are brilliant. ...

Most buyer personas are fiction. Well-intentioned fiction, granted, with plausible job titles and stock photography and ...

What if I told you that most product marketing research takes longer to ...

A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...

Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...

Sixty-eight percent of sales opportunities are competitive. That statistic, from ...

Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...

Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...

Most teams segment their market before they've spoken to it. They carve up potential users by demographics or firmograph...

Problem framing tells you that a problem exists. Discovery research tells you what it actually feels like to have that p...

In software, the cost of fixing a bug increases exponentially the later you find it. A bug caught in design costs almost...

Most products fail. This is not news. What's genuinely odd is that we've known the primary cause for decades, and yet fo...