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Tag: Consumer Behaviour
Top 8 Ways to Use AI Agents for Product Marketing
What if I told you that most product marketing research takes longer to ...
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How to Research Pricing with AI Agents
A one percent improvement in pricing yields, on average, an eleven percent improvement in operating profit. That figure ...
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How to Test Product Messaging with AI Agents
Positioning is private. Messaging is public. That distinction, simple as it sounds, is where a remarkable number of prod...
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How to Validate Product Positioning using AI Agents
Every product marketer knows the feeling. You have spent three weeks crafting a positioning statement. It is sharp, diff...
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Using Ditto and Claude Code for Product Marketing
Product marketing has a timing problem. The discipline is built on research, validation, and iteration, yet the tools av...
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How to Start a Successful Startup with Claude Code and Ditto
Most startups fail not because the founders couldn't build the product, but because they built the ...
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Using Ditto and Claude Code for Product Research
Product research has a credibility problem. Not the research itself, but the ...
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Introducing the Ditto Consumer Sentiment Tracker
We're excited to launch something we've been quietly building: a live consumer sentiment tracker that updates weekly wit...
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Tim Walz Drops Re‑Election Bid: What Minnesota Voters Want Next (Synthetic Focus Group)
Politics is kind of like a group chat: one person leaves unexpectedly and suddenly everyone is like ...
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Research Without Respondents: The Complete Guide
Every market researcher knows the tension: you need consumer insights tomorrow, but recruiting qualified respondents tak...
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The Definitive Guide to Synthetic Research
Market research has always faced the same fundamental constraint: to understand human behavior, you need humans. Recruit...
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The Framing Effect: How You Ask Changes What People Choose
In the early 1980s, psychologists Amos Tversky and Daniel Kahneman presented people with a scenario:...
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What 100 Americans Actually Want in 2026 (And What It Reveals About Consumer Research)
We asked 500 synthetic Americans—calibrated synthetic personas spanning ages 21 to 88, from Erie to San Diego, from stud...
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Regression to the Mean: Why That Big Win Wasn't What You Think
Your top-performing store manager just increased sales 35% quarter-over-quarter. You promote them to regional manager an...
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Selection Bias: Why Your Survey Respondents Don't Represent Your Market
Your survey says 85% of customers love your new feature. Your sales data says nobody's using it. What went wrong? ...
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Survivorship Bias: Why Your Data Only Shows the Winners
Survivorship bias is the logical error of focusing on things that made it past some selection process while ignoring the...
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Social Desirability Bias: Why Your Research Data Might Be Lying to You
Social desirability bias is one of the most stubborn problems in market research, social science, and consumer insights....
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Testing Consumer Perceptions of Alternative Milks
Like a lot of people I've flirted with alternative milks - it just sits better with me and feels less heavy than dairy....
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"Die Hard" is officially a Christmas Movie - per synthetic market research
Every December, humanity splits into three camps around the question of "Is Die Hard a Christmas movie?": ...
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Simulating the Human Mind
The technical blueprint for cognitively grounded synthetic personas...
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Synthetic Research Can Help You Win the Battle For Consumer Attention
The attention economy has a problem: the pie isn't getting bigger, but everyone's trying to serve more slices....
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The importance of being messy in Synthetic Research
When we first started work on Ditto, it was clear to us from the very beginning that while we were building a software p...
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