Tag: Messaging & Positioning
If you've been around the hydration aisle lately, you've probably seen DripDrop making bold claims. "Medical-grade" hydration. "Doctor-developed." "Used in disaster relief." The messaging is...
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What do UK consumers actually think when they see "no added sugar, no concentrates, no sweeteners" on a premium fruit drink? I ran a study with 6 UK consumers to find out how Cawston Press's...
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"Price for the portion and no real leftovers."...
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"Pretty, influencer-y, and pricey for what it is."...
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Six small business owners. Three questions. One uncomfortable reality: Mailchimp looks polished and trustworthy, but feels built for someone else....
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Six learners. Three questions. One brutal verdict: Coursera looks like opportunity, but feels like a gym membership waiting to punish you for life getting in the way....
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Six video creators. Three questions. One uncomfortable truth: Vimeo looks like a premium experience, but free still wins when the premium value isn't obvious....
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Six consumers. Three questions. One surprising consensus: Rover looks trustworthy enough to start a search, but not trustworthy enough to hand over the house keys....
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There's a recurring frustration in B2B fintech conversations that I keep hearing: ...
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Right, so. I asked 6 UK business professionals about payment platforms and ...
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There is a question I keep coming back to in food marketing: does "premium" actually mean anything, or is it just reclaimed wood and higher prices? I ran a study with six American consumers ...
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I have a confession: I save way more recipes than I actually cook. My Pinterest boards are overflowing with gorgeous food photography. My YouTube watch later queue is packed with cooking vid...
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Every deli has a story. The humble backyard smoker that started it all. The family recipe passed down through generations. The years spent perfecting the craft before finally going commercia...
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"Female-founded." It's prominently featured on packaging, in taglines, splashed across social media campaigns, and displayed on company about pages. But does this label actually move product...
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