Tag: Democrat
Winning Democratic campaigns understand their coalition: energising the base while persuading independents. These studies explore how progressive, moderate, and swing voters respond to Democratic candidates, policies, and campaign messages.
From healthcare and climate to economic messaging, each study reveals what language lands and what falls flat. You'll find insights on suburban voters, young progressives, and the persuadable middle that decides close races.
What You'll Discover
Explore Democratic campaign research below, or test your own messaging with Ditto.
Here's something that's been nagging at me. Rob Sand, Iowa's State Auditor, is making a run for Governor in 2026 against Kim Reynolds. And the question everyone seems to be asking is: can a ...
Here's something that's been rattling around in my head for a while: does wearing the uniform actually translate into votes? I see veteran candidates everywhere these days, particularly prog...
There's a consulting class debate that never ends: should Democratic candidates in competitive suburban districts move left to energise the base, or stay moderate to win swing voters? I've s...
In 2024, North Carolina voters elected a Democratic governor while simultaneously voting for Donald Trump for president. This wasn't a fluke or an accident. It was deliberate ticket-splittin...
Here's a phrase that came up repeatedly in my research with voters about Secretary of State races: "Boring is good." Voters want election administrators who keep their heads down, run the pr...
Here's something that keeps coming up in political strategy conversations: Democrats run healthcare ads warning about Republican cuts, and the response from persuadable voters is... mostly i...
Texas Democrats just made history by fielding candidates in every race on the 2026 ballot. But can they win? That depends on what they say when they knock on suburban doors....
Here's a messaging reality check for 2026: "protecting democracy" isn't landing the way Democrats think it is with swing voters....
The 2026 midterms are shaping up to be pivotal. Democrats need volunteers. Progressives are motivated. But here's what our research reveals: they're done with performative politics....
I got curious about something. Jonathan Nez, the former Navajo Nation President, is running for Congress in Arizona's 2nd District. If elected, he'd be the first Native American to represent...