NC Voters on Roy Cooper's Senate Bid: Show Us the Receipts
Ask ten North Carolina voters what they think about Roy Cooper running for Senate and you will not get a single ...
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Tag: Political Polling
Political Polling Studies
Polls shape narratives, drive donations, and determine strategy. But traditional polling is slow, expensive, and often wrong. Ditto's synthetic political polling gives campaigns a faster way to gauge voter sentiment and test messaging before committing resources.
These studies capture how voters respond to real campaign questions: candidate favourability, issue priorities, message effectiveness, and head-to-head matchups. Each includes quantitative data and qualitative verbatims that reveal the why behind the numbers.
What You'll Discover
- Candidate favourability and head-to-head matchup insights
- Issue priority rankings across voter demographics
- Message testing results with verbatim voter feedback
- Sentiment tracking on breaking political events
Explore our polling studies below, or run your own poll in minutes with Ditto.
MI Voters Tune Out Protecting Democracy Messaging
Here is the uncomfortable truth for Democratic strategists: protecting democracy has become a fundraising line, not a vote-winner. I ran a study with six rural Michigan voters to find out wh...
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GOP Messaging Misses: What Swing State Voters Want to Hear
Republicans are going to make border security and inflation their core 2026 message. Everyone knows this. But does it actually work with swing state voters? And what would make them take fis...
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What Actually Gets Voters to Volunteer: Door-Knocking Study
Campaign volunteers are gold. Everyone in politics knows this. But most people have never knocked a door or made a phone bank call in their lives. So what would actually get them to do it?...
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Swing District Voters Want Receipts: Democratic Messaging Study
The 2026 midterms are going to be razor-thin in swing districts. Everyone knows this. What nobody agrees on is what Democrats should actually ...
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What Georgia Voters Actually Want from Senator Ossoff
Senator Jon Ossoff is up for re-election in 2026, and I wanted to know what Georgia voters ...
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Arizona Voters Want Receipts, Not Poetry: AZ-03 Study
I've been obsessing over what actually moves voters in competitive districts. Not the pundit takes. Not the Twitter discourse. The ...
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Michigan Workers Want Spreadsheets, Not Speeches
"If a candidate speaks like a foreman at the morning standup - what, when, who is accountable, how we will verify - I listen. If they speak like a commercial, I tune out."...
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Nebraska on Dan Osborn: Show Us the Caucus Plan
"Half yes, half side-eye." That is how Margaret, a 65-year-old Lincoln retiree, describes her reaction to Dan Osborn's independent Senate run....
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Georgia Voters on Collins vs Ossoff: Less Drama, More Math
"Steamroll the radical left" - that is the pitch. Here is how Georgia voters actually hear it: noise....
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NC Swing Voters Want Receipts, Not Rhetoric
Six swing voters. Three questions. One consistent answer: stop treating us like idiots....
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Ohio 2026: Can Democrats Win Back the Buckeye State?
Ohio 2026 presents Democrats with their best statewide opportunity in years. With term limits forcing out Governor DeWine and creating open races across the state, the question is whether De...
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Pennsylvania 2026: What Makes a Veteran Candidate Credible?
Pennsylvania has become the ultimate bellwether state, and 2026 will test whether veteran candidates can break through in a political environment that has become increasingly skeptical of al...
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Arizona 2026: Andy Biggs and the Swing Voter Problem
Arizona has become ground zero for American political realignment. After years of razor-thin margins and contested elections, the 2026 gubernatorial race will test whether the state's rightw...
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Texas 2026: What GOP Voters Actually Want in Their Senate Primary
Texas Republicans are heading into 2026 with a primary that could reshape the state's political identity. John Cornyn, the veteran senator seeking reelection, faces a challenge from Ken Paxt...
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What Suburban Voters Actually Want From Campaigns
Suburban voters are the swing constituency that decides elections. But campaigns often miss what actually moves these voters - treating them as a demographic to target rather than real peopl...
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Florida Voters Want Receipts, Not Slogans
Florida has been trending Republican in recent elections, and Democrats are struggling to compete. But what do actual Florida voters think? What would it take for Democrats to have a shot in...
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NY Voters Want Boring Competence, Not Cable-News Warriors
New York's congressional races are always competitive, but the 2026 midterms feel different. Several districts flipped from Republican to Democrat in recent cycles, and first-term representa...
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Nevada 2026: Lombardo vs Ford Through Voters Eyes
Nevada's 2026 gubernatorial race is shaping up to be one of the most competitive in the country. Governor Joe Lombardo, a Republican and former Las Vegas sheriff, faces Attorney General Aaro...
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What PA Voters Really Think About Josh Shapiro
Governor Josh Shapiro is running for re-election in Pennsylvania, and I wanted to know what actual PA voters think about his first term. Not the pundit takes, not the polling averages. The r...
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Minnesota Voters on Fraud Messaging: More Numbers, Fewer Soundbites
Rep. Brad Finstad recently made headlines with his statements on fraud investigations and ICE enforcement in Minnesota, including his claim that fraudsters 'played Minnesotans as chumps.' St...
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New York Voters on Greenland Messaging: Less Jargon, More Kitchen Table
Rep. Gregory Meeks recently called the Trump Administration's Greenland push 'colonialism' and warned it threatens NATO alliance safety. Strong words that certainly generated headlines. But ...
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California Voters on EPA Messaging: Drop the Drama, Show the Receipts
Here is something that has been bugging me about political communications: politicians keep using words that sound powerful in Washington but land flat with actual voters. Rep. Mike Levin re...
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What Voters Really Think About Women Candidates
When voters see a woman candidate announce her campaign, something interesting happens. There's an initial positive reaction - what one respondent called "a quick spark of hope." But that ho...
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What Colorado Voters Want From 2026 Candidates
When we asked Colorado voters what they want from 2026 candidates, one phrase came up repeatedly: "tired of theater."...
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What Voters Really Think About Digital Political Ads
We asked six battleground voters what makes them stop scrolling through their social feeds for political content. The answer wasn't what most campaign strategists want to hear....
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Nobody Clicks Political Ads (Here's What Works Instead)
'Political ads feel like pop-ups with bad cologne - pushy and probably tracking me.' ...
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Florida Voters Care About Transit, Not What You Think
'Florida is red right now. Not a vibes problem, not a tweak-the-slogan problem. It's math and muscle.' ...
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Congressional Voters Want Receipts, Not Chest-Thumping
'I'm worn out on chest-thumping that leaves us with the same potholes, spotty internet, and folks sweating medical bills.' ...
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